Chris Do – Painless Pricing


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How much should you charge?

It’s the question on every creative professional’s mind. And no matter who you ask, the answer is always different: charge by the hour, charge per deliverable, charge by the project, or just guess. Between the muddled responses, you’re left wondering if you’re even charging enough.

Why is it so hard to price creative work?

Have you ever told a prospect your price, then felt bad? Or doubted whether or not you deserve it? Strange as it is, this happens to every creative. We can be totally confident in our skills, but when dollars come into the conversation, we choke up.

How do you know you’re charging enough?

If you’re overwhelmed with projects or unmotivated to do the work, then you might not be charging enough. Inside Painless Pricing, Chris Do will teach you pricing strategies that will help you earn more money with every project. You’ll see that most projects are worth more than you think, and recognize the value you bring to the table.

Painless Pricing

Know what to charge and why

Everything you’ve wanted to know about pricing creative work is inside this course. Learn how to have the money discussion with prospects, and the different ways to charge for your work.

Regain your confidence

Feel comfortable talking about money with prospects. Shake off the imposter syndrome and understand the value you bring to every opportunity.

Reclaim your time

Stop spinning your wheels to make the same amount of money month after month. With the pricing guidelines in this course, you’ll be able to command a higher rate and keep your projects under control.

How this works

Learn the right way to charge for your business.

We break down the different ways you can price your services to find what works best for your business and make sure you’re charging enough. Plus, we’ve included pricing templates to help you estimate and bid your next project.

See real bids we’ve sent to clients.

Take a look at how we’ve priced projects in the past and see the full breakdown on how we got to each number. Learn the three types of bids based on input, output, and value.

Practice how you price.

Use the homework assignments to determine your minimum level of engagement, bidding strategy, break-even point, and more. Practice these methods to get comfortable talking about money, and show prospects you’re ready to do business.

Inside this course:

  • 26 videos
  • Pricing Guidelines
  • Example Bids
  • Homework Assignments
  • Bonus Material
  • Lifetime Updates

If you want better clients, you need to charge more.

It took me 20 years to figure out how to price the right way.

When I started out as a freelancer in 1991, I had no clue, no context, and no clarity on how to price my creative work. I figured it out along the way.

I experimented with everything: charging by the hour, basing prices on pure guesses and gut instincts, or bidding on projects without the full scope of work entailed.

Every time I priced my work, I basically took wild guesses. Not surprisingly, these tactics didn’t last long.

When I first opened Blind in 1995, I thought had a good grasp on how to price creative services. But something was still missing.

It wasn’t until I met a producer in Los Angeles who showed me his bidding spreadsheet where everything clicked. It was a major epiphany and turning point in my career.

I realized all the things I wasn’t charging for, like computers, meals, project management, client communication, or hiring freelancers. I never considered charging for everything I was responsible for on top of the creative work.

I learned that if I wanted my business to continue growing, I had to charge more. I figured out what was enough for our business to profit and scale over time.

I learned how to determine what was valuable to clients and price accordingly.

Our studio started earning big-budget projects worth over a million dollars. Blind became one of the more successful studios in the competitive market of LA.

It took me two decades of experimenting and refining my pricing structure to get it right, but it shouldn’t for you. Inside Painless Pricing, I’m showing you everything I’ve learned about pricing creativity: from the mistakes I made as a freelancer to the wins my team and I at Blind achieved with globally-recognized clients.

I’ll teach you the range of ways to charge, from hourly estimates to project rates, and how to price the client—not the work you do.

You’ll finally know what works for your business so you can price your work the right way and make more money doing what you love.

If you don’t know what to charge for your creative work, then this course is for you.

We made this course so every creative professional in any industry can grow a successful business doing what they love. This course is for you if you:

  • Want to feel more confident talking about money
  • Aren’t making more money with new projects
  • Feel burnt out or frustrated with clients at the end of every engagement
  • Need an easier way to know if you’re charging enough

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