Tobias Dahlberg – Brand Mastery


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A system, process and playbook for growth.

Get a proven system for profitable growth

Learn how to focus only on what matters and seek profitability before you scale and grow you business to 7 or 8-figures.

Gain full clarity and focus

Stop the guesswork and get a proven, timeless system for building a profitable brand and business.

Design an extraordinary offer

Translate your customer insights and strategy into a total offering that your ideal customers find irresistible.

Build a marketing machine

Learn a simple framework for engaging with new and existing customers to create an endless flow of customer relationships.

Operationalize your business

Learn a proven framework and methods for understanding your ideal customer better than your competition.

Craft a unique strategy and position

Learn The Only Strategy™ – how to position yourself so that your ideal customers want to choose only you.

Know your customer better than anyone

Learn a proven framework and methods for understanding your ideal customer better than your competition.

Gain empowering mindsets and beliefs

Get a full system and playbook, complete with the mindsets you need to build an extraordinary brand and business.


Brand Mastery™ is an online training program that teaches you the principles, strategies, mindsets, and tactics for building a highly differentiated, profitable brand and business.

Instead of giving you a quick fix, or only a part of the solution, Brand Mastery™ is a complete brand system consisting of six building blocks. Each building block represents one crucial area, a “system within the system”.

The program combines mindsets, strategies, ideas, tools and  customer insight, strategic exploration, brand strategy, brand offering, engagement, and operations. Brand Mastery™ is the complete all-in-one playbook for brand-building today.

What you’ll gain

Brand Mastery™ is not only about learning, but it is also about applying learnings to your brand and business, creating a transformation in the process. The program was designed with results in mind; we deliver lessons followed by exercises for you to put the ideas into immediate action. We follow up each module with online support. In addition to the approximately 70+ video lessons, you will receive a 125-page Brand Playbook filled with exercises and tools, backed by support.

The program will help you not just plan your own brand, but create a whole system that you will operate with the help of The Brand Playbook™ – a workbook which you will turn into your own customized playbook for success.

The program guides you through a brand-driven business transformation.

How it works

Get started whenever it best suits you. Download the 125-page Brand Playbook (workbook) and go through the 6 modules one-by-one.

Log into the Brand Mastery™ Facebook group for ongoing support. Watch the 70+ video lessons at your own pace and use the frameworks and tools to create new breakthrough solutions for your own business.

Anytime you encounter a brand or business problem, come back to one or more of the six areas and use the strategies and tools to get clarity, solve problems and innovate new solutions.

This course usually takes between 4-8 weeks to complete. You can complete it at your own pace, and still get the support you need.

Module 1: Foundation

This crucial “meta-level” module sets you up for success. Set big goals and remove the barriers. Learn brand fundamentals, including “The Only Strategy”, principles, and mindsets you need to build an extraordinary brand and business in today’s world.

  • Get Your Mindset Right – Commit To Your Transformation
  • Set Clear, Inspiring Goals And Envision Your Ideal Outcome
  • Learn The Fundamentals Of Brand-Building
  • Learn Core Concepts And Strategies (The Only Strategy Learn Design Thinking And Creative Skills

Module 2: Customer

Learn how to identify and focus on your “Power Base”, i.e, your most potential customers. Zoom in on the customers that matter most, then dig deep inside minds to extract multi-level insights that enable you to create massive value. Then turn your insights into a Customer Blueprint™.

  • Discover Your Ideal Customer And Focus Only On Them
  • Narrow Down Your Market And Discover Your Power Base
  • Learn How To Uncover Breakthrough Customer Insights
  • Get Our Field Research Guide And Training
  • Recruit Real Customers And Learn From Them
  • Create Your Customer Blueprint™

Module 3: Strategy

Challenge your current strategy and imagine a bigger, brighter future. Design a game-changing brand strategy and platform, define your “Onlyness”, your uniqueness. Then wrap it all up in a brand story that makes your brand easy to understand, inspiring and desirable.

  • Analyze Your Competitive Environment And Yourself
  • Discover And Define An Inspiring Vision
  • Design A Simple, Unique, And Powerful Brand Strategy
  • Translate Your Strategy Into A Compelling Brand Story
  • Learn How To Position Your Brand As “The Only Choice”

Module 4: Offering

Translate your key insights and strategy into an extraordinary brand offering; a cocktail of value, expressed across The Five Brand Dimensions™. Get creative and design your brand offering into a smooth, compelling brand experience that makes people want to choose you.

  • Get Creative And Translate Your Strategy Into A Total Offering
  • Learn How To Create Value From The Customer Perspective
  • Learn The Five Brand Dimensions™ And How To Leverage Them
  • Define And Design Your Brand Touchpoints
  • Design An Extraordinary Total Brand Offering And Brand Experience

Module 5: Engagement

Learn why building relationships is the heart of branding, and why engagement is the hottest word in marketing today. Create an engagement strategy and plan, and ensure that you’re always initiating, connecting and nurturing relationships to ensure the growth of your brand and business.

  • Learn Why Engagement The Heart Of Your Marketing
  • Learn How To Scale With Low or No Investment
  • Learn A Marketing Framework For Creating Customer
  • Create A System To Ensure You Take Action Consistently
  • Build High-Quality Customer Relationship With Your Power Base

Module 6: Operations

Connect your brand to your business operations and culture. Design your own Brand Playbook™ – your operational brand and business plan, then put it into action with the help of your coach, and the community. Kickstart your transformation and create immediate results in your business.

  • Learn How To Focus Only On The Vital Few Things That Matter
  • Design Your Operating System
  • Implement Your Operating System And Train Your Team
  • Design Your Own Brand Playbook™ – Your Operating Manual

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