Ryan Serhant – The Ultimate Personal Brand Course


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What You Get When You Enroll In The Course

The Ultimate Personal Branding Course for Real Estate Agents will teach you how to establish a powerful brand identity that communicates your unique value to potential clients and differentiates you from the competition.

Build Your Unshakeable Personal Brand

Master the Serhant Brand Strategy System to unlock your identity, build consistent content, and amplify your personal branding.

Have Leads Coming to YOU on Autopilot

Create a clear, compelling, and memorable personal brand to generate leads on autopilot.

Unlock Your Core Identity

Determine your brand vision, identify your AND, and define your visual identity to bring your best self to the forefront.

Create Consistent Content

Build a consistent content machine across five major social media platforms and multiply your lead flow.

Amplify Your Brand

Shout it from the mountaintop through third-party validation including thought leadership, press coverage, and community involvement.

PLUS Sell It Like Serhant Membership

A 14-Day Access Pass To Sell It Like Serhant Membership (Cancel any time)

What’s Inside The Course

55 chapters, 5+ hours of content, PLUS a 72-page brand strategy workbook

PHASE O1 6 Steps to Discovering Your Core Identity

We’ll show you how to differentiate yourself by clearly articulating who you are and what you stand for. Then, we’ll give you a blueprint for building your identity across all touch points.

  • Define how you want to be known and who you want to sell to so you can communicate with clear, purposeful messaging
  • Dial in on your authentic brand position to create a 3-5 year plan for future growth
  • Audit your strengths outside real estate to choose the additional dimension that will resonate with your target clients
  • Discover your brand personality and determine the best words to communicate it to the world
  • Create your visual identity with deliberate colors, fonts, and logo (because visual identity is strategy, not decoration)
  • Set up your crafted digital presence with your website, email address, Google Business, and Facebook Business pages

SECTION O2 Build a Consistent Content Machine

Once your brand is defined, you’ll generate leads and stay top of mind by creating regular social media content and an email newsletter. We’ll tell you how, how often, and on which platforms. You’ll also walk away with an efficient content calendar.

  • Discover the secret to building a strong and lasting personal brand – it may not be sexy, but it’s vital and it WORKS!
  • Learn all-inclusive social platform and newsletter strategies from veteran brand architect Tyler Mount
  • Find clarity about which platforms you should start with and what to post, when
  • Get up to speed on analytics and data training so you can set clearly defined success markers and spend your time, energy and money efficiently
  • Implement step-by-step action exercises to help you optimize your Instagram, Facebook, TikTok, LinkedIn, and YouTube content
  • Advance your follow-up and follow-back game by putting into action one of our easy-to-use email newsletter templates

SECTION O3 Shout It From The Mountaintop

Now, we amplify. We’ll provide you with the roadmap through speaking opportunities, press outreach, and increasing your local presence to help you build credibility, get coverage, and stand out from the competition in your community.

  • Amplify your voice with a chorus of others who will soon join you in shouting your successes and credibility WITH you and FOR you
  • Learn strategies to get other people to talk about YOUR personal brand by interacting with third parties
  • Build credibility through thought leadership
  • Earn coverage in the press and local media
  • Boost your personal brand by becoming involved in strategic community partnerships
  • ​Become known as a household name in your market

All that PLUS How To Build Your Personal Brand Workbook

This isn’t a passive course where you just sit back and watch. We’re going to roll up our sleeves and actually start building your personal brand together. The Workbook is your step-by-step action guide. Inside, you’ll find:

  • Hands-on brand implementation exercises
  • Content strategy-based activities
  • Step-by-step instruction guides for social, PR, and more
  • Checklists to ensure you get sh*t done
  • Planning documents and templates
  • And so much more!

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