Susan Wenograd (CXL) – Google Ads Experiments


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Who is this course for:

This course is for you if you…

  • Want to apply CRO rigor and experimentation techniques to your Ads campaigns.
  • Want to test best practices and measure their impact on your accounts.
  • Have never used Google Experiments before.
  • Have previously tried Google Experiments, but didn’t know how to apply what you learned.
  • Would like to try and Experiment, but aren’t sure what’s worth testing.

Take this course and you will…

After taking this course, you will:

  • Be able to make larger decisions in Google Ads by using the Experiments feature which will help you do it smartly and incrementally.
  • Know how to harness the power of different settings in Campaigns without totally rocking the boat on your performance.
  • Know how to create an Experiment, what tests we always recommend running, and how to interpret the data for smart decisions.
  • Build experiments to test your creatives and optimize your campaign over time.

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